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Line 今日在日本東京舉行年度大會「LINE Conference Tokyo 2014」,營運長出澤剛在會中宣布 LINE 即將推出多項新服務:LINE 室內地圖、LINE Pay 與 LINE @ 生活圈,未來 LINE 將不再只是一款通訊軟體,而是成為全方位的生活助手。
在介紹 LINE 發表的新服務以前,小編一定要先跟大家分享一下剛剛在貼圖小舖裡發現的新貼圖:世間情!原本以為只有韓劇才會利用 LINE 來行銷,想不到連本土劇也走在時代的尖端。
LINE 室內地圖
今年秋天 LINE 即將提供室內地圖服務,例如走在百貨公司內,告訴你某個化妝品專櫃位在哪個地方,或是指引你化妝室、電梯或緊急出入口的位置,等於是將商場會提供的室內位置索引線上化。目前 LINE 已經和 39 家日本百貨公司合作,預計將推出繁中、簡中、日、英、韓等五種語言。
LINE Pay、LINE Taxi、LINE WOW
不只蘋果想要踏入行動支付市場,LINE 當然也不可能放過這塊新藍海,LINE Pay 指的是可以讓使用者透過信用卡、預付卡或是銀行帳戶將錢放入帳戶中,下次消費時就可以直接透過手機行動付款,不需要重複輸入信用卡卡號,除了能利用 LINE Pay 完成小額購物的附款之外,還能將錢轉帳給家人或朋友使用,甚至連跨國轉帳也能完成,雖然在發表會上 LINE 有提到會特別注重安全防護問題,不過實際成果如何還是得等到正式版推出後才能檢驗。
LINE Taxi
取經 Uber 的服務方式,LINE 將推出線上叫計程車服務,LINE Taxi 使用方式和 Uber 很類似,線上叫車之後可以即時看到車輛的位置,搭車也不必付現,可以透過 LINE Pay 付款,目前 LINE 已在日本和 123 家 22,000 台計程車合作,今年冬天將在東京測試,未來可能會陸續擴展到全球。
LINE WOW
LINE WOW 是一項快遞服務,算是 LINE Pay 的延伸運用之一,除了送貨之外,只要事先預約,你想要 LINE WOW 幫你送午餐也行,這項服務將從今年秋天於日本開始測試。
LINE @ 生活圈
LINE 生活圈是店家與顧客之間的溝通橋樑,可以將它想像成店家的手機版互動式官網,顧客可以在生活圈中向店家提問,店家能像回一般訊息一樣直接回答顧客問題,如果有新的促銷活動或新產品推出,也可以利用生活圈發送給顧客知道。
新版的 LINE @ 生活圈考量到以往店家訊息和私人訊息不容易分開的不便,於是正式將這兩個服務分家,讓工作與生活的界線更明確,不過雖然兩者分開,還是能使用同個 LINE ID 登入,減少帳號管理的麻煩,另外,以往對於生活圈的店家限制較為嚴格,新版的 LINE 生活圈將會開放給更多不同類型的人使用。
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准备明年2月去知床玩,有没有大大住过Shiretoko Grand Hotel Kitakobushi和Shiretoko Daiichi Hotel,麻烦推荐一下吧,纠结着预定哪个好,前者靠海交通方便,后者晚餐很棒交通不便? 有去过的大大给点意见吧
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