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Apple II 獲得了極大成功，不過 Apple III 就沒那麼好運了。1980 年 5 月，Apple在全國電腦大會上發表了這款研發了 2 年的產品。為了讓場面宏大，當時Apple耗資 4.2 萬美元租用迪士尼樂園 5 個小時，採用英國的雙層巴士將約 7,000 位與會者載到現場。
Apple III 對於Apple而言具有里程碑意義，它是該公司首次嘗試製造功能強大的商用電腦，也是Apple首次放棄成熟的 Apple II 體系結構。事實證明這是一個不折不扣的敗筆。Apple III 故障頻發，Apple甚至召回了最初的 1.4 萬台設備。1985 年 9 月 Apple III 消失在Apple的產品清單中。
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在Apple漫長的發展史上，出現過許多讓人驚豔的產品，它們中的一些甚至深刻地改變了世界，比如 Apple II、iPod、iPhone和iPad。不過，榮耀背後總有辛酸，Apple也推出了多款不堪回首的產品。下面讓我們看看該公司產品史上十大敗筆。
