蘋果上一次改版 Apple TV 已經是在 2012 年 3 月，在硬體上也只是將解析度提升到 1080P，其他設計並未改變。每每遇上發表會時，不少消費者或媒體都企盼蘋果能為這一款影音機上盒帶來新面貌，卻總是落空。然而國外媒體再度傳出，新款 Apple TV 將有可能在今年 WWDC 2015 發表，不僅硬體更新，更支援 Siri 語音操控和 HomeKit 開發套件。
在不久前的蘋果春季發表會上，終於又有些許 Apple TV 的消息，但仍然不是硬體更新，而是 HBO 的網路影音服務 HBO NOW 加入 Apple TV 陣營，提供每個月 14.99 美元（約台幣 473 元）的訂閱服務，可觀賞包括《慾望城市》、《權利遊戲》等影集。不僅如此，蘋果執行長 Tim Cook 更大方宣佈，將 Apple TV 售價從 99 美元調降至 69 美元，目前台灣蘋果官網已經調整售價為台幣 2,390 元。
前 Re/code 編輯、現任 BuzzFeed 副主編 John Paczkowski 引述消息人士，新款 Apple TV 將有可能在今年 6 月的全球軟體開發者年會（Worldwide Developers Conference，WWDC）現身，並向在場的開發者介紹專為這款機上盒所打造的 App Store 和軟體開發工具包，此舉將使開發者可以提前在產品上市之前開發相關應用。
作為蘋果的願景，新款 Apple TV 將加強電視收看體驗，期望在充滿 Roku、亞馬遜或其他品牌的機上盒市場中提升市佔率。John Paczkowski 認為新款 Apple TV 不只是為了主攻串流電視市場，更是為了虛擬數位客廳所規劃。
至於新款 Apple TV 硬體本身，消費者將可以期待具有更新的設計和構造，例如搭載蘋果最新的 A8 晶片，增加內建的快閃記憶體，不再只有 8GB 容量，以容納更多的 Apps；甚至改進其操作系統以支援 Siri，透過語音操控 Apple TV，以及加入 HomeKit 這個開發者套件來與周邊的智慧家居產品連結。
國外媒體 9to5Mac 指出，早在去年秋季蘋果就打算發表新款機上盒，但是據了解因為與內容服務商的協商階段尚在討論初期，過程又阻礙重重，趕不上產品發表時間。而今年發表會的第一項喜訊就公佈與 HBO NOW 的合作，像在宣示蘋果已經準備好了。是否 Apple TV 真的有機會在 2015 年以新面貌再戰江湖？就期待 6 月份的 WWDC 2015 甚至下半年的產品發佈吧！
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蘋果上一次改版 Apple TV 已經是在 2012 年 3 月，在硬體上也只是將解析度提升到 1080P，其他設計並未改變。每每遇上發表會時，不少消費者或媒體都企盼蘋果能為這一款影音機上盒帶來新面貌，卻總是落空。然而國外媒體再度傳出，新款 Apple TV 將有可能在今年 WWDC 2015 發表，不僅硬體更新，更支援 Siri 語音操控和 HomeKit 開發套件。
