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風靡全球的《Candy Crush Saga》開發商 King Digital Entertainment 終於在許多人引頸期盼下,於紐約證交所公開上市,但上市第一天便出師不利,該公司的 IPO 定價為 22.5 美元,但不到幾個小時後,隨即出現賣超爆量,快速下跌了 16%,最終來到每股 19 美元。
King Digital Entertainment 的上市可說是今年最受矚目的上市案之一,目前該公司最受歡迎的遊戲《Candy Crush Saga》,據統計,《Candy Crush Saga》目前每天都有 9700 萬玩家上線,該公司去年獲利達 5.676 億美元,而《Candy Crush Saga》就佔其中收益的 80% 。
也因此當手機遊戲公司上市的時候,即使他們的財報因為當紅遊戲而非常漂亮,仍然也會因為沒有更多財源而受到質疑,但這並不代表這些公司不再擁有獲利的能力,只是投資人大部分都會希望能夠有越來越強的獲利能力,像 Gungho 以及 King Digital Entertainment 這類的公司,如果沒有持續推出極受歡迎的遊戲長久維持,最後就會像 Zynga 那樣從天堂一摔而下,以現在遊戲市場的激烈競爭來看,實在很難看到這些公司五年、十年後的光景。
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