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策略大師麥可.波特(Michael E. Porter)的五力分析(編按:供應商的議價能力、消費者的議價能力、潛在進入者的威脅、替代品的威脅、現有競爭者的威脅)教我們,要去評估「競爭者」與「替代者」的能力,去做出最好的規畫。但卻忘記告訴我們,如果敵人根本在雷達之外,該怎麼辦?最鮮明的例子就是,全球計程車司機根本沒想過,一家網路新創公司:全球最大叫車平台優步(Uber)的崛起,就能讓他們的飯碗被威脅。
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