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在這樣的形勢下，獨立書店似乎更加難以生存了。但是，現實情況卻令人驚訝。從 2010 年開始，美國書商協會（支援個體書店的行業協會）發現，獨立書店的業務開始增長。到了 2013 年，獨立書店已經成為圖書行業關鍵的一部分。為了表揚美國書商協會在復興獨立書店上的貢獻，今年《出版者週刊》將年度人物的獎項頒發給了協會的 CEO Oren Teicher。
在接受採訪的時候，Teicher 將獨立書店復興的要素歸結為三方面：
是本地購物的風潮正在興起。大型的連鎖書店擁有價格和位置上的優勢，但是消費者們更喜歡獨立書店的草根性。目前，在美國有許多圖書組織，支持小型書店和本地書店。Austin BookPeople 的 CEO Steve Bercu(同時也是美國書商協會的董事長)對《出版者週刊》說，「本地購物正在回歸……人們不需要去書店購買圖書，但是他們仍然會去。人類需要交流。」為了促進書商之間的合作，美國書商協會組織了許多活動，其中，書商交流經驗的聚會 Winter Institute 已有九個年頭，非常受歡迎。
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記得以前看《電子情書》的時候，印象最深的並非其中的愛情故事，而是獨立書店的生存困境。在大型連鎖書店的擠壓下，獨立書店根本無力反擊，只能看著顧客不斷流失，最終關門大吉。有趣的是，隨著時代變遷，大型連鎖書店開始遭遇到了生存危機，而獨立書店卻有增長的趨勢。
▲圖片來源
