對時尚非常敏感的Tilaine,之前做的是時尚公關,將時尚的概念融入葡萄酒是一件相當新穎的事,而古德萬 Good Wine 就是這樣的店家。現今的葡萄酒專賣店都是非常傳統的方式,不管是陳列或是行銷模式都是非常普通,要如何變化才能吸引到人,這是許多酒專老闆需要做的功課。導入服飾店的概念,將葡萄酒「換季」,夏天擺放較多的白酒,而冬天則將紅酒的比例加大,靈活的運用有限的酒牆空間。
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