在已開發國家,保險是人們日常生活的一部分。根據「大英保險公司協會」(Association of British Insurers)的調查,在英國等富裕國家,超過八成的家庭至少有一張保單;而遊說團體「歐洲保險」(Insurance Europe)亦推估,2011年時歐洲國家在保險上的支出已達到了GDP的8.2%,其中,荷蘭的保險支出更高達GDP 的13%。
然而,開發中國家的保險覆蓋率卻非常不均。近期研究顯示,居住於印度的窮人有九成毫無保險。 依據「國際勞工組織」(International Labour Organisation)調查,2010年,只有2.5%的非洲人擁有保險。對較貧窮的消費者來說,傳統保險的昂貴支出似乎將他們排拒門外。
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