2016【韓劇】奶酪陷阱劇情簡介及人物介紹奶酪陷阱 EP03 預告奶酪陷阱 線上看奶酪陷阱(捕鼠器裡的奶酪) 第1集

商業文章英翻中
Marketing Mix for Next Generation Marketing
新一代的市場營銷組合

1.introduction
序言

Marketing is a matching process, one that pairs the capabilities of a company and the wants of the customers. 
行銷是協調搭配的一個過程，即配合公司的能力和客戶的需求。

The creation and delivery of unique value to prospective customers and acquire a sustained competitive advantage is of prime importance in marketing.
在行銷中建立並遞送獨特的價值給潛在客戶，並獲得具有優先重要性的競爭優勢。

Marketing mix is a tool used for effective marketing for decades.
市場營銷組合數十年來是一種進行有效行銷的工具。

Marketing mix is originating from the single P (price) of microeconomic theory (Chong, 2003).
市場營銷組合起源於麥卡錫（1964）所提的微經濟理論的單P（價格）(Chong, 2003)。

McCarthy (1964) offered the “marketing mix”, often referred to as the “4Ps”, as a means of translating marketing planning into practice (Bennett, 1997).
麥卡錫（1964）提出「市場營銷組合」的理論，通常稱爲「4P理論」用於將行銷企劃付諸實際（Bennett, 1997），

Marketing mix is not a scientific theory, but merely a conceptual framework that identifies the principal decision making managers make in configuring their offerings to suit consumers’ needs.
市場營銷組合不是科學理論，只是概念架構可讓主要的決策管理者籌劃（市場營銷組合）以滿足客戶需求。

參考資料 http://blog.udn.com/twntnacys

This entry passed through the Full-Text RSS service - if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.